Top 5 Personal Finance Budgeting and Planning Apps on iOS in the US Q4 2023

In the fourth quarter of 2023, the top personal finance budgeting and planning apps on iOS in the United States showed varied trends in downloads, revenue, and active users. Here's a closer look at their performance:

Rocket Money - Bills & Budgets saw a notable revenue spike in mid-December, reaching approximately $121K. Downloads also peaked during the week of December 25, hitting around 230K. Weekly active users climbed steadily, culminating in about 1.2M by the end of the quarter.

YNAB experienced a significant revenue increase at the end of October, peaking at roughly $110K. Downloads had a notable rise in the final week of December, reaching 17K. Active users remained relatively stable, averaging around 60K throughout the quarter.

EveryDollar: Personal Budget had a consistent revenue trend with a peak of about $109K in mid-November. Downloads saw a significant increase towards the end of December, reaching approximately 33K. Active users also showed an upward trend, peaking at about 259K in the last week of the quarter.

Monarch: Budget & Track Money experienced a steady revenue increase, peaking at around $33K in the final week of December. Downloads saw a significant boost in late October, reaching 8.2K, and continued to grow, peaking at approximately 15K in the last week of the quarter. Active users consistently increased, reaching about 44K by the end of December.

Splitwise saw a revenue peak of approximately $20K in the last week of December. Downloads were fairly stable, with a slight increase at the end of the quarter, reaching around 23K. Active users fluctuated but ended the quarter at about 87K.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.